Mitsubishi’s “Kids Talk Safety” Campaign Makes WOMMY Award Finals

Mitsubishi Kids Talk Safety campaign
At the end of 2016, Mitsubishi rolled out a fun new ad campaign featuring children talking about the safety features in the Mitsubishi Outlander. The “Kids Talk Safety” campaign was intended to highlight all of the family-friendly capabilities standard in the 2017 Outlander in order to appeal to modern-day moms and dads looking for something that will keep their kids safe. Mitsubishi is being recognized for the campaign as a finalist for the 2017 WOMMY Awards

What are the WOMMY Awards? Every year, WOMMA – or “Word of Mouth Marketing Association” – honors brands and agencies behind the best social media and word of mouth marketing campaigns. Mitsubishi had already won the 2017 Driving Engagement Award when it drew the attention of the people behind WOMMA for the brand’s honest commitment towards safety and family values.

While the “Kids Talk Safety” campaign did make the finals, it did not end up taking home the gold. Goodroom won the top award for its Break-Up Insurance campaign, while the silver went to Singapore Tourism Board for its Lyft of a Lifetime ad. However, Mitsubishi is the Bronze Winner, cementing its place among the top three. If you’re interested in the safety features the 2017 Mitsubishi Outlander offers to families, come check it out at Biggers Mitsubishi.

Should You Get Summer Tires or All-Season Tires?

Summer Tires or All-Season Tires?
If you’ve never put much thought into your tires, you probably have all-season tires. But you may have heard people talk about swapping their tires out for different seasons. The reason for this is because winter road conditions are different and often more hazardous than road conditions the rest of the year. You may not have heard the term “summer tires,” but the name “three-season tires” is likely more accurate, as you’re supposed to have summer tires the rest of the year that you’re not using winter tires. But should you have summer tires or all-season tires? What’s the difference?

All-season tires rose to prominence in the 70s as a marketing ploy to attract buyers who didn’t want to spend extra time and money getting their tires swapped twice a year. However, how all-season tires are made can be concerning; manufacturers reduce the tire’s ability to grip wet roads in order to improve its traction in snow. As a result, you get a tire that’s kind of good at handling in all road conditions, but may slip up in extreme weather.

Overall, swapping your all-season tires out for summer and winter tires is the safer option. However, all-season tires can save you some cash if you live in a milder area without extreme weather. If you have more questions about whether you should choose summer tires or all-season tires, don’t hesitate to call our service department here at Biggers Mitsubishi.