IHS Automotive Recognizes Mirage for Highest Model Loyalty

The Mitsubishi Mirage has once again been recognized by IHS Automotive for having the highest model loyalty among Non-Luxury Traditional Sub-Compact vehicles.
The Mitsubishi Mirage continues to stand out as the vehicle to buy for non-luxury sub-compact vehicle customers.

The Mitsubishi Mirage has once again been recognized by IHS Automotive for having the highest model loyalty among Non-Luxury Traditional Sub-Compact vehicles. This is the second time in a row the Mirage has earned the award, proving that great things do come in small packages.

IHS Automotive measures model loyalty based on how many households who own a new vehicle return to the market to purchase or lease another new vehicle of the same make and/or model. The fact that people keep coming back to the Mirage is a testament to the vehicle’s quality and to its ability to live up to expectations.

“Mirage offers an unmatched package of segment-leading fuel economy, attractive pricing and an industry leading new

vehicle and powertrain warranty,” said Don Swearingen, executive vice president at Mitsubishi North America. “Our faithful owners understand and appreciate the Mitsubishi Mirage.”

Later this year, the 2017 Mirage will arrive at Biggers Mitsubishi with a refreshed exterior design, better performance, and new technology. We don’t expect that IHS Automotive Model Loyalty award to go anywhere, that’s for sure!

 

Biggers Employee Achieves Top Sales Honors Again

Anthony Muffoletto is our Salesperson of the Month!
Congratulations to Anthony, our Salesperson of the Month in January. (Pictured Left to Right: General Manager Emal Noor, Product Consultant Anthony Muffolett, and President & CEO Joe Mitchell)

Here at Biggers Mitsubishi, we are about what customers wants: quality, quantity and qualification. Employees such as Anthony Muffolett includes all three in their work here at your Mitsubishi dealer in Elgin, IL.

Anthony has been a part of the Biggers Mitsubishi sales team since April 2015.  Last month, he once again achieved top sales honors at our dealership and was our Salesperson of the Month!  This is the 2nd time he’s taken home the cup already! Time and time again, Anthony rises to the challenge of meeting and exceeding our customers’ expectations and delivers quality service with a huge quantity of results that proves why Anthony has always been qualified to sell cars.

In honor of his continued achievements on our sales floor and important contributions to Mitsubishi, we’ve taken the time to not only honor him in person and on our blog, but also have complied a list of fun facts about Anthony. See below, and be sure and stop by and see him about our Mitsubishi selection.

Anthony Muffoletto – Product Consultant and Resident “Rookie” at Biggers Mitsubishi

  • Nick Name: Anthony “Leggomyeggo” Muffaletto a.k.a. “The Kid”, “Rook”, “Mr. Nice Guy”
  • Favorite Athlete of All Time:  Michael Jordan
  • Favorite Movie of All Time: Braveheart
  • Favorite Band: The Rolling Stones
  • Favorite Mitsubishi: Endeavor
  • Current Ride: 2015 Outlander Sport GT

 

Mitsubishi Crossovers and EVs Are the Future

Mitsubishi crossovers and EVs are the heart of our OEM's bright future.
The lineup of Mitsubishi is changing.

Mitsubishi has been on the rise lately. December 2015 marked the automaker’s 22nd consecutive month of year-over-year sales increases, and sales were up 23% over the year as a whole compared to 2014.

According to Ken Konieczka, Mitsubishi’s vice president of sales operations, there’s no reason to believe that this trend will stop, especially since the company will be pouring its energy into developing electric vehicles and crossovers in the coming years.

The first new vehicle to arrive at Biggers Mitsubishi will be a brand-new CUV in early 2018, based on the eX Concept that debuted at the Tokyo Motor Show. The next-gen Outlander will be larger while the next-gen Outlander Sport will be smaller, and both will receive EV variants.

That being said, it won’t all be Mitsubishi crossovers and EVs for the future. The updated Mirage hatchback and Mirage G4 sedan will come to Biggers Mitsubishi later this year as well, bolstering our already strong lineup!