Following the global financial crisis, auto manufacturers nationwide have struggled to make a comeback. This year, for the first time since that crisis, Mitsubishi will see a profit in its North American market. This comes as no surprise based on this year’s remarkable sales and the company’s fast-growing momentum.
Along with the auto maker’s success comes the promise for new Mitsubishi products. CEO Osamu Masuko pledges to roll out several new products, with two of them coming as early as next year.
Additions to the Mitsubishi lineup include the long-awaited Outlander PHEV plug-in hybrid crossover and a sedan version of the Mirage subcompact hatchback. Following those, Masuko told Automotive News we can expect to see Mitsubishi step up its electric vehicle push with plug-in hybrid versions of the next-generation Outlander Sport.
Mitsubishi will also likely bring back the full-size Montero SUV, which had previously been phased out in 2008. The automaker introduced the next-generation Montero with its GC-PHEV concept at the 2013 Tokyo Auto Show, and will offer gasoline and plug-in versions sometime after April, 2016.
The bottom line? Mitsubishi isn’t going anywhere. “We are trying to introduce new vehicles,” Masuko said. “We aren’t thinking of withdrawing whatsoever.”
Check in with Biggers Mitsubishi often. We’ll keep you updated with all the latest information on future models!